Design Strategy

As a UX Design Leader part of my role is to define and advance our design strategy.

Below are examples of how I implemented and drove strategic design efforts across our organization, both individually and through leading teams.

Creating & Driving a UX Strategy Framework

Driving a great customer experience across multiple touch-points and experience channels. I led the creation of Resideo's UX Strategy framework. This meant working with executive leaders and cross-functional partners, defining the framework principles, then working through other design leaders to form the creation of channel-specific UX strategies.

Defining the strategic framework

Defining Channel Strategies

Example of UX channel strategy for products and services. Each experience channel created a strategy based on their customers and users. Within each channel strategy, every strategic initiative aligned to the core UX Mission: Useful, Usable, and Desirable.

Apps UX Strategy

Web/Ecom UX Strategy

Software UX Strategy

Creation of Experience Standards

As a global company with multiple lines of business it can be challenging to ensure users have a coherent and familiar experience from product to product, amongst mobile apps, and across web portals.

To drive this change across our end-to-end product experience, I led the creation and execution of UX Standards. These standards crossed all lines of business and ranged from physical to digital experiences.