The existing product customization process required customers to navigate a confusing web interface and submit seperate forms for certain products. Our goals for this project were to:

1. Simplify the customer experience when ordering custom branded products

2. Streamline the process between products that require physical print customization vs. digital brand customization

3. Reduce in-house labor resources for supporting this service

I conducted a competitive analysis to see how well our competition was offering the same service. Next I look at similar experiences in other industries to find inspiration and identify what worked well.

Before jumping into Sketch, it was helpful to map out the work flow & understand the decision tree.

On this project, prototypes were helpful to allow myself to try out different interaction methods while designing the interface.

The new design improved the experience by:

1. Including the preview on the same page as the input fields

2. Establish a 'Cart' so customers can finish multiple custom orders more quickly

3. Creating an image library so customers don't need to struggle finding the image they used on a previous order

Flow Specification